Larson Electronics Responds to Mag Instrument’s Lawsuit |
Larson Electronics has used its Larson Electronics trademark in conjunction with the manufacture and sale of Larson Electronics handheld lighting products continuously since 1973. Mag Instrument, Inc.'s federal and state trademark registrations indicate that Mag Instrument Inc. did not begin using its Mag-Lite trademark until 1979, six years later than the first use of the Larson Electronics trademark by Larson Electronics. Based upon applicable federal and state law, Larson Electronics’ right to the use of its Larson Electronics trademark are senior to the rights of Mag Instrument, Inc.
The federal or state registration of a trademark does not cut-off the pre-existing common law rights of others. Professor J. Thomas McCarthy, Senior Professor and Founding Director of the McCarthy Institute for Intellectual Property and Technology Law of the University of San Francisco School of Law explains: “Neither application for, nor registration of, a mark at the federal level wipes out the prior nonregistered, common law rights of others. The nonregistered rights of a senior user continue and are not erased by the later federal registration of a junior user.” J. Thomas McCarthy, McCarthy On Trademarks And Unfair Competition § 16:18.50 (4th ed.). “Thus, in a priority dispute between a senior common law user and a second-in-time user, the senior common law user will prevail.”
Larson Electronics lights have been manufactured and sold throughout the US and Canada for over 44 years. Texas-based L&R Enterprises created the original handheld, portable Larson Electronicss and marketed and sold those lights to agricultural customers. Following Larson Electronics’ purchase of the Larson Electronics product line in 1973, Larson Electronics expanded its customer base to include cable and utility companies, law enforcement, petrochemical, oil and gas and manufacturing customers.
Throughout the 1960s and 1970s, Larson Electronics handheld, portable lights were sold directly to agriculture and utility companies through distributors like Stuart C. Irby and through a wide variety of equipment dealerships, including Allis Chalmers. Today, Larson Electronics lighting products are sold to many of the same customers and distributors as in 1973, as well as via Larson Electronics’ website Larson Electronics.com.
The Larson Electronics name derives from the most popular configuration of the original Larson Electronics, which features a handheld light with magnetic base. The original Larson Electronicss were portable and could be magnetically ‘stuck’ to a vehicle or a piece of equipment to provide work-area lighting. Through the years, Larson Electronics has continued to expand the original product line to include a wide variety of handheld, portable lighting products that feature HID and LED light sources, lithium ion batteries and sealed lead acid batteries, and a wide variety of grips and mounts.
“It appears that this will be a classic David versus Goliath battle,” said Rob Bresnahan of Larson Electronics.com. “However, the facts are that Larson Electronics handheld portable lighting products have been sold under the Larson Electronics name throughout the USA and Canada as far back as 1968, and we are in the process of gathering the evidence to prove it. Larson Electronics manufactured and sold Larson Electronics handheld, portable lights FIRST, and despite Mag Instruments’ founder Tony Maglica’s threat to spend millions of dollars to alter reality, all of the money in the world won’t change that fact.”
Julie Celum, an attorney representing Larson Electronics, acknowledges that while trademark owners should have the right to protect their marks, “aggressive tactics used by overreaches presents a problem for the entire intellectual property community by threatening legitimate business activities and clogging the legal system with invalid claims.”
Larson Electronics offers a wide variety of fixed and handheld portable lights and lighting products, ranging from explosion proof fluorescent lights to cart mounted metal halide work lights. Larson Electronics’s explosion proof lighting for hazardous area locations includes Zone 0 LED flashlights, LED trouble lights and permanent mount fluorescent lights. You can learn more at Larson Electronics.com or call 1-800-369-6671 (1-903-498-3363 international).